There comes a time when new features and updates have to be made in order to satisfy the needs of our consumers and to adapt to this era, where basically everything is digitalized. We believe that digitalization is one of the most powerful tools an airline can have and one that makes the greatest difference the client. That’s why, we engaged in finding the best strategy to evolve!
At first, there was the “digital strategy”. We gathered together, seeking a way to significantly improve the experience you, as a customer, have when accessing our website and our booking platform, trying to make them even more intuitive, efficient and easier to use than they already were. Then, it turned into a “business strategy”, as we understood that only by taking another step towards improving our “digital company” status could we keep ahead of our competition, whilst offering you the best prices on our flights.
In September 2017, our website received a brand-new interface that brought some fresh air to our mission. It also made things easier for our customers through compiling in one place all important services that we provide.
After several brainstorming meetings and discussions, bug fixes and nights spent in front of the monitors, we’ve successfully launched the new booking platform on the 13th of December, available on desktops and tablets in landscape view mode. It was like a long-awaited gift on our birthday, as on the same day Blue Air turned 14 years old. So, what is this new platform and how does it make the overall booking experience more pleasant?
This new online platform specifically designed for Blue Air, is meant to improve the relationship with you, our customer. With the implementation of this fully customizable platform, our booking engine has become more agile, more flexible and easier to use.
Considering that nowadays people have access to a range of apps and sites to book their plane tickets, coming up with a personalized solution and with something different from anything available out there has become our greatest challenge. However, this platform, which was tailored specifically to our requirements, has proved to be quite a success and a great add-on to our website.
Additionally, it is compatible with numerous management systems and consumer apps, which automatically leads to an increase in customer reach. Up until recently, it was quite difficult to collect relevant data on our customers, to understand their behaviors and to combine the internal and external sources of information (i.e. the reservation system and social media respectively) in order to determine new practices, to provide the best customer experience. From now on, however, with this new booking platform in our hands, things are about to get much easier and we will be able to provide our customers with tailor-made journeys.
When we launched the first version of our website, back in 2004, we were among the first companies in Romania to actually have one and, more importantly, to introduce the online credit card payment method. However, things have changed a lot since then. Technology is rapidly evolving, and mobile is starting to take over the desktop. That’s why we have already set a new goal for the near future: we are focusing our efforts on improving the mobile version of our booking platform and to offer a completely unified customer experience on all devices.
This is but one of the many baby steps taken towards digitalization and we hope that in the end we’ll become your favorite digital airline!